
What Is Seafood Mislabeling and Why Does It Matter?
The seafood mislabelling problem and how it can be the first step to a stronger, more transparent seafood supply chain.
Dive into a new world of eating, hosting, and travelling.
Seaside with Emily is your go-to resource for seafood lover's craving science-based insights and a deeper understanding of where their favourite seafoods come from.

2 minute quiz
Think you know how to buy good fish?
Take this quick quiz to find out whether you actually know what to look for at the seafood counter — from freshness and quality to sustainability and smart questions to ask before you buy.

Helping you and your next seaside experience (wherever it may lead you) with clarity, confidence, and creativity.

Industry expertise, curated data, consumer trends (and a boatload more) to help you and your company grow.
Through science-backed education, approachable recipes, travel stories, buying guides, and behind-the-scenes insights from across the global seafood world, I share content that makes seafood feel less intimidating and more inspiring. My goal is to help readers not only shop for, cook, and enjoy seafood at home, but also better understand the people, places, and stories behind what ends up on their plate.

Some of my favourite things to help jumpstart your own seafood journey.
New here? This is a great place to start.

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The chef-backed guide to buying seafood with confidence.
Inside, you'll learn the exact standards Michelin-star chefs use to evaluate freshness, trace provenance, and choose sustainably — and how to apply those same instincts at your local fish counter.

The seafood mislabelling problem and how it can be the first step to a stronger, more transparent seafood supply chain.

There are actually five main species of tuna that we eat: skipjack, albacore, yellowfin, bluefin, and bigeye.

My favorite bites on the leeward side of Hawaii’s Big Island.

Here’s a practical guide to help you feel prepared before landing in Vietnam.