If Euro Summer is about Aperol spritzes on rooftops, Sardine Girl Summer is about slowing down and anchoring yourself in the little joys - salty, simple, and oh-so-chic. Think tinned fish picnics by the sea, Mediterranean-inspired fashion, and that effortless coastal luxury that makes you want to pour a glass of Vinho Verde at 3 p.m. on a Tuesday.

Sardines have always been an iconic part of coastal culture, especially in Portugal, Spain, and the Mediterranean. But lately, they’ve gone from humble snack to It-Girl symbol. Between the rise of tinned fish boards, TikTok’s obsession with “seacuterie,” and the fashion world’s fisherman-inspired aesthetic, sardines are everywhere — from your pantry to your Pinterest board.

The trend is exactly what it sounds like: fish prints, sardine-shaped bags, and cheeky accessories that give a playful nod to the tinned fish craze we’ve all been hooked on the last few years. You don’t even need to like sardines to join in — you can simply wear them.

As the seafood lady, I am absolutely here for this trend. Here are a few of my favourite sardine girl summer finds:

Bags that stole the show

The sardine girl summer bags ate and left not a single crumb. I have not been able to get the Vin Fishy bag out of my head all summer. And when the SIMKAI oyster clutch showed up on my feed, I knew I needed it. I also picked up this more affordable option from Zara and it’s been a hit all summer. I am starting to wonder how many fish bags is too many…

Anthropologie understood the assignment and launched the most perfect sardine girl summer collection. Graphic sardine t-shirts, fish shaped pitchers, tinned seafood earrings, fish claw clips - it took every fibre of my being to not immediately purchase everything.

Jewelry & accessories

Tasteful fishy jewels are having a moment too — seashell rings, sardine earrings, and fishermen core bracelets that add just the right amount of sparkle to your summer wardrobe.

Sardine statement clothing

And if you really want to lean into sardine girl summer, you can go all in with sardine-print dresses, cozy nautical sweaters, fisherman-core vacation sets, and coastal-inspired linens. Nothing says summer-on-the-Med like anchoring your look with a bold, fishy print.

Home goods & random bits

Sardine girl summer really knew no bounds - it found its way into our closets and every inch of our homes - and I’m here for it. My home is entirely on brand now - fish corkscrews, tinned fish candles, and seashell wine glasses are making regular appearances at dinner parties now.

Shop the Sardine Girl Summer Edit

Want to embrace the trend yourself? I’ve rounded up my favorites in one place so you can bring a little Sardine Girl energy into your life. From fish-shaped handbags to cheeky homewares, here’s where you can shop my full Sardine Girl Summer Collection.