Tsukiji vs. Toyosu: Which Tokyo Seafood Market Should You Visit?
Tokyo’s seafood scene is iconic—and no trip is complete without visiting at least one of its famous markets. For years, Tsukiji Market was the beating heart of it all. Tourists and chefs alike flocked here to witness the famous tuna auctions, explore the wholesale market, and snack their way through the bustling outer stalls.
Prior to 2018, there was no decision making required - Tsukiji was the market.
Historic, eclectic, home to hundreds of vendors, and of course, the famous wholesale fish auction where buyers from all over Japan (and the world) came to purchase the best of the best.
But in 2018, the wholesale auction moved to a newer, larger facility in Toyosu, designed to better accommodate modern food safety regulations and the massive scale of Tokyo’s seafood trade.
Today, both markets offer completely different experiences—and depending on what you’re looking for, you might prioritize one over the other.
They’re close enough to visit both in a single day, but if you're running on a tight schedule like we were, here’s a guide to help you decide.
Tsukiji: Old-School Charm and Epic Snacks
While the inner market is gone, the Tsukiji Outer Market is still very much alive. This is where you go to snack, shop, and soak up the energy of one of Tokyo’s most iconic food neighbourhoods.
WHAT TO DO:
Snack your way through the stalls. Don’t miss:
Torito Tamagoyaki – sweet rolled omelet on a stick
Unagi skewers – grilled eel glazed with sweet soy sauce (my personal fav)
Onigiri Marutoyo – the salmon onigiri of dreams
Shop for kitchen souvenirs:
Aritsugu is a legendary Kyoto knife shop with a Tsukiji outpost. Worth the splurge if you’re in the market for a handcrafted blade. (I personally purchased one here!)
Look for premium miso, bonito flakes, dried seafood snacks, and other pantry staples to bring home.
HOW TO GET THERE: Take the Tokyo Metro Hibiya Line to Tsukiji Station (Exit 1), or the Toei Oedo Line to Tsukijishijo Station (Exit A1). The market is just a few minutes’ walk from either station.
Toyosu: Seafood Nerd Paradise
If you’re after a true behind-the-scenes seafood experience, Toyosu is your place.
Sleek, modern, and surgically efficient, Toyosu is now home to the world’s largest seafood auction—and offers an unparalleled glimpse into how Tokyo’s seafood industry operates at the highest level.
How to see the tuna auction at Toyosu Market
You’ve got two options for viewing the auction—up close or from above. Either way, it's worth the 4 a.m. wake-up call.
Option 1: Special Observation Deck (closest view)
This is the best seat in the house, and spots are limited—so plan ahead.
How to apply:
Go to the Tokyo Metropolitan Government website (search “Toyosu tuna auction application” or use this link).
Applications typically open one month in advance.
Submit your preferred date and group size (max 5 people).
If selected, you’ll get a confirmation email with your viewing slot.
Option 2: General Observation Gallery (no reservation needed)
Didn’t book in advance? No stress—you can still catch the action.
Head to Block 7 of Toyosu Market.
Go up to the 2nd floor for the glass-walled observation deck.
It opens to the public at 5 a.m. and operates on a first-come, first-served basis.
You won’t be as close to the action as the special deck, but it still offers a solid view of the tuna bidding frenzy.
After enjoying the auction, hit up one of these Toyosu favourites for sushi breakfast.
Sushi Dai or Sushi Daiwa – the most famous (go EARLY and prepare to wait)
Ishikawa Shoten – incredible grilled seafood rice bowls
Yajima Coffee – you’ll need a strong espresso after that 4:00 a.m. wake-up call
HOW TO GET THERE: Toyosu is a waterfront area located in the southeast of Tokyo. Take the Yurikamome Line to Shijo-mae Station. Toyosu Market is directly connected to the station—just follow the signs once you arrive.
Pro Tips for Visiting Japan’s Iconic Markets
Wear closed-toe shoes at both markets (trust me).
Bring cash—not all vendors take cards.
Come hungry.
Be respectful when taking photos—especially at Toyosu.
Don't eat and walk, this is considered rude in Japan.
Final Verdict: Tsukiji or Toyosu?
If you’re craving street food, old-school market chaos, and iconic Tokyo vibes - Go to Tsukiji.
If you want a front-row seat to one of the most fascinating parts of Japan’s seafood supply chain—and a sushi breakfast you’ll never forget - Head to Toyosu.
But honestly? If you can swing it, do both. Start your morning early at Toyosu for the auction and breakfast, then head to Tsukiji mid-morning for a snack crawl and souvenir shopping.
Whether you're a sushi lover, a seafood nerd, or just curious about what fuels Tokyo’s kitchens, these markets offer more than just fish—they're a front-row seat to Japan’s culture, craft, and obsession with excellence.
